Listen, Watch, Ask----Tap into Consumer’s Minds with Mobile Phone
发布时间:2019-05-22
发布人:InsightWorks
来源:InsightWorks

     The Second Data Collection and Innovation Conference was held in Guangzhou, China on 16th and 17th, May, and it was host by China Market Research Association (known as CMRA). More than 400 people including a number of well-known domestic enterprises, experts and scholars, industry elites attended this conference. 

     This summit aims to take the development of data sources, data quality control, data integration and application development of China's private statistical survey industry as the guidance, take innovation insight as the concept, take market demand as the foundation, adapt to the current social development and market demand, and promote the development of private statistical survey industry.

At the welcome dinner on 16th, InsightWorks won the "CMRA excellent data supplier" award by the organizer for its outstanding contribution to data analysis. Many thanks to the association.

Xiao Fei (the fourth left), representative  of sales accept the honor

On 17th May, Bill Zuo, the CEO and founder of Insightworks attended the summit and delivered a speech, "Listen, Watch, Ask----Tap into Consumer’s Minds with Mobile Phone". Bill combined his years of experience in market research and expressed his opinions from a unique perspective, which won unanimous praise from the participants.

Bill Zuo, CEO of InsightWorks delivers a speech at the summit

First of all, Bill pointed out the problems encountered by the industry, and he also think highly of the importance of big data and AI (artificial intelligence) in dealing with these problems. However, for new things to truly adapt to development, they always have to go through a tortuous process. Therefore, in this process, the contradiction between big data and AI has also appeared in the industry.

Industry delimma

Contradiction between industry and big data +AI

How to deal with this contradiction is very significant. With years of research experience, combined with the trend of mobile internet and our  superior resources , Insightworks launched “Combining Fist of Listen, Watch, and Ask” aiming to tap into consumer’s minds by mobile technology.

        Listen (Social Quest). Identify potential consumer trends by analyzing super-panel attitude data and e-commerce behavioral data, let the true voice of consumer to be heard by brands.

       Watch (Mobile Quest). Watching consumer’s shopping behavior and media content preference, and optimize key touch points that may lift sales conversion.

       Ask (Survey). Our DIY survey platform---PowerSurvey and testing tool---ZeusTest provide the most professional survey based data analysis to empower brands to tap into consumer’s minds.

  • Consumer-centric "Listen, Watch, Ask" combination

Innovation is an important part of development. In today’s rapid changing world, truly understanding consumers and better serving the enterprises has always been our mission. In the future, we would forge ahead and never forget our mission to promote the development of the industry and society.

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