InsightWorks integrates consumers' opinions into the whole product innovation process, from market understanding, concept testing, to product pricing and packaging development.
It collects consumers' feedback through multiple data sources to help enterprises develop and improve products.
Focus on analyze consumers' feedback on product quality and safety from e-commerce reviews, social media, hotline service and other information sources. Timely monitor public opinion on product quality and safety.
Understand category users’ purchase habits, usage behaviors, purchase drivers as well as their feedback of the existing products/ brands, help client to fully understand the market.
Segment category users based on their demo/needs/behavior/attitude, help client to profile different user segments and identify target segments for formulating the brand and product strategy.
One-stop innovation testing platform, to meet the needs of testing different stimulus in the process of product innovation. Provide single index for decision making with detailed KPI diagnostics support.
Using different pricing tools, such as PSM, Gabor Granger, etc to help clients to optimize the product price.
Conjoint analysis to capture the optimized product feature combination, which helps the client to improve the product success rate.
The role-based online discussion group can realize the efficient interaction between brand and consumers, obtain user feedback in real time and realize in-depth insight.
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