市场调查,用户体验,CEM

Brand Experience

Brand Experience

For consumers who have the contact with the brand, InsightWorks can map the interaction process on different touchpoints, collect consumers' feedback and evaluations,

provide data and insights for enterprises to formulate the brand strategies for healthy brand development.

问卷调查系统,消费者分析,客户满意度调查
CEM Mediaforce
Corporate reputation monitor
Relying on big data and AI technology, Mediaforce could collect, process and analyze massive public information from the internet in real time, monitor public opinion in full scales timely and provide customized analysis to help the government and enterprises grasp their reputation online comprehensively, and improve their public relationship and crisis management ability.
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CEM MobileQuest+SocialQuest
Digital media planning/Digital campaign evaluation

MobileQuest:

Obtain consumer behavior data on major social media and e-commerce APPs through mobile meter. Gain insights in consumers' shopping path and media content preference and optimize key touchpoints for sales conversion.

SocialQuest:

Collect posts and comments in major social media, e-commerce platforms and mainstream websites to obtain real and extensive feedback.

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CEM SocialTrack
Brand digital tracking

A digital brand KPI tracking tool to measure brand initiation and reaction online platforms in China that offers an actionable assessment of brand status within the dynamic social context.

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CEM VideoQuest
Intelligent video analysis

Efficient data acquisition. Intelligent recognition of brand logo, voice, subtitles and other key information in video.

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CEM IW Brand Health Track
Full-scale brand health tracking

Collect consumers’ feedback in the aspects of brand awareness, use, re-purchase, recommendation and brand image. Track brand health in full scale and deeply understand the advantages and disadvantages of the brand.

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CEM IW Campaign Evaluation
Full-scale campaign evaluation

Evaluate the effectiveness of marketing activities and advertising, deeply analyze the consumers' awareness and evaluation of marketing activities / advertising, the source of awareness and the impact on the brand, so as to provide insights for the optimization of marketing activities / advertising in future.

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