For consumers who have the contact with the brand, InsightWorks can map the interaction process on different touchpoints, collect consumers' feedback and evaluations,
provide data and insights for enterprises to formulate the brand strategies for healthy brand development.
Efficient data acquisition. Intelligent recognition of brand logo, voice, subtitles and other key information in video.
Collect consumers’ feedback in the aspects of brand awareness, use, re-purchase, recommendation and brand image. Track brand health in full scale and deeply understand the advantages and disadvantages of the brand.
Evaluate the effectiveness of marketing activities and advertising, deeply analyze the consumers' awareness and evaluation of marketing activities / advertising, the source of awareness and the impact on the brand, so as to provide insights for the optimization of marketing activities / advertising in future.
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