Homogenization has been the typical description of the old market, while the current market circumstances are changing rapidly. The brand and enterprise need to know the feedback faster and thus to upgrade and improve their product based on the consumer’s pain points, then finally to better meet the consumer needs. In this situation, the execution of concept test in traditional marketing research obviously takes too much time to meet the brand’s need——getting answers ASAP.

So with that being said, PowerTest emerged at the right moment and went online in July 2016.

PowerTest uses the latest Internet technological innovation and provides an intelligent solution based on concept test: select the most optimized concept or alternatives in 12 hours if everything goes well.

More than that, PowerTest will never sacrifice quality for speed, which is given a lot of credit by our clients.

PowerTest can not only optimize the concept, but also offer advice about how to improve your creativity and adjust your marketing strategy by using the Internet’s latest technology of heat map, semantic analysis, etc. We believe that the ability to identify a potential concept is equally important to the ability to optimize creativity.  

The R&D team of PowerTest also sort out the traditional market research data we gathered over decades into the professional Benchmark database, which can help match up the products the industry has had in the past. It goes without saying that knowing thyself throughout the brand marketing is quite important.

The innovative solutions of concept test provided by PowerTest is both faster and higher-quality.