InsightWorks’s WeChat Official Account went online and pushed its very first message on August 23, 2016.

The process of naming is quite simple. The reason why we name it “Topspeed Insight” is because we firmly believe that the future of market research must be fast, efficient and extreme insight.

As we all know, market research has always been a highly customized service. The process from the needs of clients to the final research report requires repeated communication and confirmation, which is very complex and strict. The basic steps include communication of requirements, questionnaire design, programming, testing, execution, data processing and last but not least the output of report. This procedure can neither provide support in time, nor benefit middle and small-sized enterprises。

If traditional market research wants to take advantage of big data, the grasp of fast and efficient insight is imperative. We don’t just predict, we’re practicing.

The messages pushed by Topspeed Insight (ID: jisudongcha) may be a classic case, the cutting-edge industry information, valuable experience from two specialists who’re dedicated to the industry over decades or the application of a brand new product. Anyway, we hope to discuss everything about market research and explore the future with you, by originality of course.

Come and follow Topspeed Insight! You’re following the future of market research, and the most interesting and promising part!